Thursday, May 27, 2010

Brand Equity Quiz 2010 – Mumbai Edition Prelims

Brand Equity Quiz 2010 – Mumbai Edition Prelims
The prelims questions from the Mumbai Edition of Brand Equity Quiz 2010 are provided below.

1.Which of the following was also a village official in ancient/medieval India? Lele/Karmarkar/Kulkarni (Kulkarni)
2.Paul Krugman says that he became interested in _________ after reading the Foundation series by Isaac Asimov in which scientists use the study of psychohistory to sane civilization from disarray. (Economics)
3.In 1930, 2 tolas of what product were auctioned for Rs. 525/- to Seth Ranchhod Shodhan, a mill-owner of Ahmedabad? (Salt from the Dandi March)
4.A _______ brand is a lower priced offering launched by a company to take on specific competitors that are attempting to under-price them. FITB (Fighter)
5.In order to retain Mumbai as it’s capital, Maharashtra paid a compensation of Rs. 56 Crore & 300 villages to which state? (Gujarat)
6.What is the main flavor in the drink Kahlua? (Coffee)
7.For the promotion of what movie did it’s lead actors ring the Opening Bell at the NYSE? (My Name Is Khan)
8.Launched in 1910, which type of biscuits is named after a French family? (Bourbon)
9.According to some management guru, the best quality inspectors need to have a _______? Core Skill/Suit/Conscience (Conscience)
10.What modern item of clothing is the contribution of the residents of the Sumer Islands? (Bermuda Shorts)
11.In 1894, a Mississippi businessman named Joseph Biedenharn used to travel up & down the state selling Coca Cola. He is now recognized as the first official _______ (7 letters) of Coca Cola? (Bottler)
12.A 17th century English inventor of the seed drill lends his name ______ ____ (2 words) to a famous British rock group. FITB (Jethro Tull)
13.In what currency would you need to buy a ticket if you wanted to see the tomb of Tutankhamen? (Egyptian Pound)
14.Many companies use the colour ____ in their color schemes/branding because this colour traditionally represents purpose, peace, water, stability, cold, etc. FITB (Blue)
15.Which U.S. state is the world’s largest producer of raisins? (California)
16.What is the most famous work of an individual named Bhagwan Rampure from Solapur? (BSE Bull sculpture)
17.In 2009, what did Forbes magazine identify as the ‘fastest-appreciating sports business on earth’? (Indian Premier League)
18.Who did Kalpana Chawla credit as being the inspiration for her interest in aviation? (JRD Tata)
19.According to research, which Asian country is the highest originator of internet scams & phishing? China/India/Japan/Pakistan (India)
20.Which company acquired the rights to a famous painting for advertising purposes & later changed it’s name to the title of the painting? (HMV)
21.Visual; id the person >>> Pic of a clean-shaven guy against the backdrop of a flaming red car bonnet profile with a snazzy headlight showing. (Dilip Chhabria)
22.Visual >>> Logo of BCCI
23.Visual >>> Pic of a roadside eatery with the logo showing but name blanked out, id. (Bade Miyan, behind the Taj Hotel, Mumbai)
24.Visual >>> Pic of a robotic dog, identify the name. (AIBO)
25.Visual >>> Poster of a Hindi movie showing Ajay Devgan with a cigarette dangling from his lips, Viveik Oberoi, Manisha Koirala, Mohanlal, etc. Id the movie (Company)
26.Thomas Friedman got the idea for the title of his book ‘The World Is Flat’ from an interview with whom? Nandan Nilekani/Azim Premji/Ratan Tata/Rahul Bajaj (Nandan Nilekani)
27.Peter Drucker has said that ________ is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. Farming/Teaching/Accounting/Advertising (Teaching)
28.In 1944, a set of proposals for the development of the post-independence economy of India called the Bombay Plan was published by John Mathai, JRD Tata & which other prominent Mumbai industrialist? (G.D. Birla)
29.In 2006, what was created by Biz Stone, Evan Williams, Jack Dorsey, and others with the working name “Status” for a while? (Twitter)
30.Sumantra Ghoshal has classified what/who into 4 types: Purposeful, Detached, Frenzied, Procrastinators? (Managers


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